As part of their long-term strategy, Amnesty International UK (AIUK), was motoring forward with a refreshed people-focused approach as a progressive and future-fit organisation. Committed to nurturing an inclusive environment where colleagues thrive as an effective team, they wanted to reflect on ‘how’ they work together internally, to drive their success in combatting human rights abuses in the outside world. They were keen to identify distance travelled and map out the rest of their cultural journey – cue Rambutan!
We designed a process to engage colleagues across AIUK and began with conversations to understand the ‘as is’ environment, acknowledge the history of the Charity’s culture and identify what could be even more brilliant, in the spirit of ‘keep the magic, dump the baggage’. We partnered with AIUK to articulate what the ideal culture would look like, setting out ‘where we are now’ and ‘where we’d like to get to.’ We then worked together to think about the values and behaviours that would really help bring the culture to life, drawing on everything we’d heard, which led to the production of a draft behaviours framework.
It was really important that the framework resonated with colleagues, who’d have ownership of the behaviours and champion AIUK’s culture. With this in mind, we held a series of interactive engagement sessions, in person and online, to test the behaviours and make sure they were on point! We chatted about any challenges colleagues felt the behaviours would help address, and positive developments they’d build on, as well as how it would feel when they were fully realised. This led to a prioritised list of the behaviours that would help the culture live and breathe.
To bring the new framework to life, we invited colleagues to think about the skills that would need to be honed and the processes that would need to be aligned with the behaviours to really put them into practice, which offered a compass for the continued journey.
“It was a pleasure working with the team at Rambutan again, it was as ever an enjoyable and valuable experience. The team is highly professional and dedicated, creating an inspiring environment and excellent facilitation. I appreciated their commitment to achieving our aims as if they were their own. I would recommend Rambutan for anyone who needs help in shaping their culture.”
David Prince, Director People and Culture