As kids, my brother and I would sit and listen as our parents read us stories. Each story, no matter how many times we heard it, felt like the first time. My favourite was Mr. Tickle from the Mr. Men books. He made people smile and be happy; I based my life on this mantra.
It wasn’t that my parents were thespians or classically trained actors; it was the fact that their stories always put me and my brother at the heart of the plot. We were always the stars, the heroes and we wanted to hear the stories again and again.
We remember stories, they make it easier to understand situations and emotions, and they draw us into the storyteller’s world. Yet in business and indeed as adults, we talk more about processes and procedures, and facts and figures. How engaging is that, when you consider the majority of people who work in our businesses are not particularly excited or inspired by complicated Excel spreadsheets or PowerPoint presentations?