Make it happen
The journey to implement a strategy can be long and occasionally challenging. Knowing how the journey is going is critical; how many times
have you been asked “are we there yet?” Whether it’s in the car going to a destination or achieving a business objective, the needs of the person
asking the question are the same: how close are we and how long have we got to go?
If you’ve read Sarah’s top tips on a winning internal communication strategy, you’ll know how important it is to have specific targets and
measures in place to monitor activity within your business. By looking into these you should have an indication of your progress so far. Here’s
some ideas to consider…
Gather honest responses
The best way to suss out how it’s going is to ask your audience to evaluate the impact the communication having on them. Find out if they’ve
seen it, read it, heard about it, shared it. If not, why not? Invite them to give their feedback. How else will you know how your measures are
working out? A survey might work within your organisation, if you’re after specific, quantitative results. Try using something like
Survey Monkey for easy survey creation.
If that’s not for you, consider running focus groups with a cross-section of people and ask them what they’d like to see more or less of. There’s
nothing better than hearing it from the horses’ mouths. With one of our clients, we asked people to rate activities from 0 to 10, with 0 being
pants and 10 being brilliant; a simple structure which gave the audience a chance to respond honestly.
Not everyone finds a survey or the opportunity of giving feedback fun or a good use of their time, so have other methods available. This could
include having an informal catch up – in a smoking hut or at the coffee station – which will prove invaluable. We’re not pro-smoking but we’re
definitely pro-talking so keep the conversations going and check in with people regularly. Ask great questions and find out what people are really
thinking; you never know what valuable piece of information you’ll discover in the 10 minutes it takes to make a brew!
You could be really daring and invite someone external to visit your business and get their assessment. When Phones 4u wanted to get into the
Top 50 Call Centres, they took the leap and invite the judging body over for a visit. Their daring attitude worked a treat. They went from a
no-show to number 32 in the chart!
If you’re faced with less-than-glowing feedback, don’t be afraid of the next steps. Look at your strategy and refine it. Now’s not the time to stand
still. Take on board all the comments you received, ask more questions if you need better direction, revise the strategy and get back out there.
Get down with the trumpets
When things are going really well in a business, no one notices internal communications. Be sure to blow your own trumpet by pointing out
successes to the rest of the business. By doing this, you’ll show value in the work being done. And long may it continue!
So, what are you going to do to make it happen?
- the proof is in the pudding; you can only judge the quality of your communication after it’s been released for everyone to take on board
- make sure your strategy is clear and straightforward; everyone should know what’s happening
- keep stakeholders and other departments up-to-date with activities and progress
- meet up with other internal communication professionals to find out how they’re making it happen; you could be really daring and invite
them in to offer feedback on your activities