In our bold and daring Rambutan way, we’ve matched our ideas on what your social media avatar might look like, depending on which social media channel rocks your world.
Can you see yourself in our descriptions?
Rambutan’s favourite social media sites are Twitter, LinkedIn and Facebook – probably in that order! Twitter is great for sharing thoughts, quotes and stories; LinkedIn is a buzzing hub of business-related information and articles; Facebook is very useful for getting in touch with people and putting your message out there! However, we think we may know a teensy thing or two about other social media sites, all of which possibly attract a slightly different audience. Subject topics, language and tone of voice all represent us online, and tend to shift depending on the social media network.
If you were to turn your online self into an avatar, based only on how you use your favourite social network, what would it look like?
Twitter – On average, about 6,000 tweets are posted every second on Twitter! Engaging with other people is simple and easy, but getting your account started can be intimidating. Your Twitter-based avatar will most likely be a snappy, concise storyteller with a tendency to go off on a tangent… a thoughtful one, though! They could talk for hours, flowing from one subject to the next, and still have more to say tomorrow.
Facebook – It’s great for checking in with friends, families and community groups. While people of every age use Facebook, we’ve found that young people only post what they want their parents to see – if you really want to know what they’re up to, follow their Instagram or Snapchat!
Facebook can be a messaging site, an advice forum (with maybe a few too many agony aunts), or a fan page. One thing’s for sure – where there’s a Facebook page, there are people. A Facebook avatar is most likely a family-oriented ‘social butterfly’. They’ll always be up for playing a game or discussing shared interests.
LinkedIn – Having a professional-looking profile on LinkedIn is an absolute must, as it’s the first place people will look for information about you. Therefore, your avatar will no doubt be decorous, opportunity-seeking and have a business-like air about them. Very straightforward, they will love networking and could see an immediate benefit. They may live to work, rather than work to live.
Instagram – Maintaining an active profile on Instagram strongly depends on your aesthetic and visual presentation. Engaging, eye-catching images that reel people in is the way to grow your network here. Though with witty/inspiring captions, your avatar is likely good with words too. Just imagine your avatar being an artistic photographer who enjoys capturing key moments in life; a snapshot of every food dish, skyscraper building or nature area they’ve encountered – and selfies, of course!
Snapchat – Made by students, for students. Snapchat is unique, with posts lasting up to 10 seconds each and hidden gems lying in its ‘features stories’. Snapchatter avatars will be quick-thinkers, expressionists and enthusiasts. Happy to share their music taste, thoughts or what they’re currently up to, your avatar will never be at a loss for words when asked what they’re like!
Google+ – Google+ is a great place to network and share helpful information. Unlike most other platforms, you’d be amiss posting your holiday photos here. Google+ is a place for a more serious audience, where your avatar won’t be caught up in everchanging trends. Your avatar will be good at building their contacts and keeping in meaningful contact with them, especially when there’s a chance to connect on a business level.
Pinterest – Though demographics definitely don’t define anyone, Pinterest could say a lot about your avatar, if it’s your favourite network. Did you know 81% of Pinterest users are female? With the majority of active users in the range of 21-40 years old, it’s not for everyone. However, your avatar won’t be alone. They will have no end of new information, styles or ways to express themselves, provided and influenced by like-minded Pinterest enthusiasts.
We did an analysis around the office at Treetops and found three storytelling Twitter users, two family-oriented Facebook fans, and two Instagram photo enthusiasts. What surprising avatars could you discover amongst your co-workers?