Sue recently read an article reporting how young people and millennials are embracing technology much faster than older people.
I find this a tad disappointing as I’m very happy with technology and use multiple IT channels numerous times every day. Why should my age (50 in case you’re wondering!) be a perceived blocker? My positive attitude to technology and my ability to engage with it, is much more important than how old I am.
According to the DMA (Direct Marketing Association), 80% of millennials use their phones in retail outlets as part of their purchase process. Tech-savvy millennials are 2.5 times more likely to be early adopters of new technology. They’re plugged in and constantly disrupting traditional purchasing patterns. Millennials think technology is a good thing that has enhanced their relationships, with 73% saying it’s given them a better work/life balance. And where millennials lead, others will follow .
At the age of 50 and in the workplace, I often find I’m portrayed by the media as a non-tech savvy person, ready for the technology scrap heap. My own experiences couldn’t be further from this.
On a recent holiday abroad, while boarding the aircraft (both in the UK and Greece), my partner and I were the only 2 people on the plane (324 people to be precise!) who were using boarding passes on their mobile phones. Every other person, including a number of millennials, had printed boarding passes in their hand, while on their mobile phone with their other hand, accessing social media, taking photos etc.; a tricky, dexterous task at the best of times!
A second, recent event at McDonald’s proved equally enlightening. I was using one of their touch screens to order and pay for my breakfast and request my table delivery service while many people in their teens, 20s and 30s walked into the restaurant carrying smartphones but decided to queue up to order in person, then joined a second queue to collect their food and then look for a seat. By this time, my food had been delivered to my table and I’d almost finished eating.
I love technology, it makes my life easier not harder and my age is not a barrier to using it; in fact, I adore the challenge of learning new stuff. The old adage ‘it’s never too late to teach an old dog new tricks’ springs to mind. I don’t believe I’m following millennials; maybe they could be following me!
How do you cope with technology? Do you find age a barrier or do you embrace it with open arms?
 Bizibl Marketing, Understanding the Millennial Consumer White Paper