Kat recently asked the questions: “What’s the point of blogging? Does anyone read them? Why do we do it?”
With our busy Rambutan lives, sometimes we find it difficult to commit to the other side of running a successful, busy management consultancy; the marketing side. Selling ourselves. Getting our message out there. Making sure our words are spread far and wide!
Most businesses nowadays seem to have stepped into the social media world, in the hope of doing all of the above, in a ‘real time’ and topical manner. There’s very much a feeling of ‘get on it or get left behind’. It’s like a sort of ‘keeping up with the Joneses’ ethos. But is it really working? When there’s so much ‘real’ work to be getting on with and so many clients to delight, is taking time out to Tweet, blog, Instagram and Facebook really a constructive and productive use of time?
Back in the day, I used to work for a newspaper, in advertising, which is basically what this blog is about. Advertising has changed so much over the last 20 years or more, probably purely since the invention of the World Wide Web. No longer is it that everyone gets their ‘Warhol’s’ 15 minutes of fame; it’s now a case of everyone having the potential to create their own limelight for as long as they can hold their audience’s interest, and to take centre stage on an instant forum that is accessible to millions at the touch of a button. People don’t even have to pay for advertising anymore, not directly anyway. And in my opinion, that’s created a jostling, madcap, social media maelstrom where everyone has a voice that can be heard by anyone who wants to hear it.
Going back to advertising, in my day that was dealt with by ‘column centimetres’ purchased on a page of a newspaper (at premium rates by the way), which was the visual opportunity for a company to get its message across, with as much of a ‘personality’ as possible, and a ‘call to action’ as a priority. What’s the point of advertising what you can do if you’re not going to encourage people to get you to do it?
Now, we have websites to do that same job, we can still advertise in (slowly but surely declining in popularity) newspaper pages, but the various other avenues we have available to us to get other facets of our personalities across are where blogs, Tweets and Instagrams come into their own.
So, perhaps it’s more of a personality thing? Is it important for potential clients to not only see what it is you do as a business but also see what makes you tick? What kind of people make up your team? How much of a sense of humour do you have?
What’s your blogging ethos? Do you feel it’s a crucial part of your marketing? Do you have any success stories that have come from a social media aspect? Get in touch! We’d love to hear all about it.