Our Social Media Guru, Lewis, was recently thinking about the ever-increasing popularity of social media and the impact it has on small businesses.
There’s no denying that social media has become one of the biggest trends in history, completely changing the way we advertise, communicate and stay in touch with people. Over the last ten years, sites like Facebook, Twitter, Instagram and LinkedIn have completely changed the way we do business, arguably for the better.Did you know that Facebook accounts for 23% of all internet traffic? Or that Twitter has 380 million monthly users? It’s no surprise that 73% of all small businesses are now using social media.
As an 18-year-old, I’ve grown up with the rise of social media, making it an important part of my life both in and outside of work, but what advantages can it bring to a small business?
I think you would agree that the most important thing for any business is its clients, whether it be providing a service or selling a product. There’s arguably no better way to advertise and promote a business than using social media. You can interact and engage https://pharmacy-no-rx.net/accutane_generic.html with clients or customers on a massive scale, directly addressing people to promote your business and resolve their queries.
80% of small businesses say their biggest challenge is drawing in new business; this is where social media can give you a head start. It allows you to get your brand and identity across to a wider audience than any other form of advertising, whether that be through sharing information, word of mouth or even paid advertisements.
When using social media, it’s absolutely crucial to get the content right. The profile is the face of your business, so you have to make sure you give the right impression. Poor content is worse than no content at all, so decide from the start what it is you want to use social media for and stick to it. It’s unlikely to draw in floods of new business overnight, but given time and effort, social media really is a key tool for any small business.
How do you use social media in your business? We’d love to hear so please get in touch and let us know.